Jeddah – October 15- Globe retail, part of Globe Group, specialized in retail Fashion Business, Food and Beverages recently unveiled its collaboration with two new Italian brands, Liu Jo and Furla in an event full of glamour and fashion.

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In addition to other leading brands that Globe Retail holds, these are for each of the internationally acclaimed brands Furla and Liu Jo, the second store in Saudi Arabia, together with Riyadh. The location of these two single-brand stores is at one of the exclusive areas of the city, Stars Avenue mall that hosts the most appealing brands worldwide. The launch was done through a press gathering, attended by female media and top fashion bloggers of Jeddah.

Furla is one of the major players in the worldwide leather goods market that has been creating -strictly in Italy- and distributing quality bags, shoes and accessories of essential elegance throughout the world since 1927. Based in Bologna, Italy, in a historic 18th century villa, the company is present in 63 countries with 319 single-brand stores situated on the most prestigious international shopping streets, a distribution network with over a thousand official points of sales and a large travel retail network.

The CEO of Furla, Eraldo Poletto, commented at the opening event in Jeddah: \”This venture continues to show our commitment to the Middle East region and dedication to strengthening our position in the Saudi Arabian markets. It also reflects our drive for performance as well as our commitment to finding the right local partners. With Global Retails, we have found an ideal partner. Furla brings contemporary Italian rhythm with style that has made its mark on the international stage thus, a new taste and experience for KSA and we are very confident of the potential for Furla in the KSA market\”

While, Liu Jo is an extremely feminine and glamorous clothing line. Focused on details which enhance the femininity present in every woman, Liu Jo translates it into an elegant style rich in glamour. Introduction of Liu Jo in Saudi Arabia is the stimulating starting point for its strategic venture and growth in the Middle East Area.

Cristionao, the marketing and Communication officer of Liu Jo said \”Our representation in the Middle East was based on the overwhelming success obtained by our stores in Dubai and Lebanon that represented the Liu Jo first retail approach to the Arabic world, we decided to bet more in the area investing in important markets as Saudi Arabia.\”

He further added \”Our attempt is to combine a selection of the best material and a painstaking and scrupulous care for details. We are flexible yet pragmatic, adapting to the market with a style both focussed on fashion and its continuous development. We look forward to a very positive and successful operation in Saudi Arabia.\”

He further added \”It is worth mentioning, that today Liu Jo, distribution network accounts for over 285 mono-brand points of sales and almost 4500 multi-brand stores ensuring the presence of the brand in 33 countries in 3 continents (Europe, Africa and Asia).\”

Moreover, Ajwad Suleiman, The Executive Manager of Globe Retail, has claimed that \”This inauguration for Furla and Liu Jo in Jeddah represents a great step in expanding our network in Saudi which will contribute to the Saudi people lifestyle. After establishing our two branches in Panorama Mall in Riyadh & Star Avenue Jeddah, we are still planning and very excited to open more stores within the coming two years, based on our confidence of the great potential for our brands in the Saudi territory.\”