Social networking advertising is the means of gaining attention of customers by utilizing social networking portals. Increasing use of internet and social media have forced marketers to find better ways of communication and engagement with customers so as to increase the efficiency of advertising, increase their customer base and create loyal customers.

The increasing importance of social networking in the digital world plays a vital role in driving the market for social network advertising.The growth of the social network advertising market is so robust that within a year’s time, the revenue earned by this industry rose from US$11.78 billion in 2011 to US$17 billion in 2012.

Facebook is the leading company having active users – an average nine million active users per week followed by Twitter and Qzone as per current data available.

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