consumer behaviour

Why we don’t understand our own behaviour

Neuromarketing is based on the idea that you shouldn’t just ask customers what they think, but find out how they truly feel. But why should you look into subconscious processes? More information: Mindlab Neuromarketing is…


Why we don’t understand our own behaviour

Neuromarketing is based on the idea that you shouldn’t just ask customers what they think, but find out how they truly feel. But why should you look into subconscious processes? More information: Mindlab Neuromarketing is…